At Bear Archery, we're excited to be marking a new milestone in our commitment to innovation and value in archery as we introduce an impressive list of new products and technologies for 2025. Since 1933, we’ve been dedicated to upholding the mission of founder and archery legend Fred Bear – making high-quality, affordable archery equipment accessible for all, while also delivering the best shooting experience in the industry. To continue his legacy, this year’s lineup features six compound bows exhibiting exceptional performance and equipped with premium features at an unbeatable price.

Our 2025 releases are headlined by the new Legend series, which introduces three innovative models: the Persist 33, Whitetail INT, and Legend 30. Each of these bows feature cutting-edge design and performance enhancements, including The Integrate Mounting System® and Picatinny sight mounts. The Persist 33 stands out with its 33” axle-to-axle design, lightweight riser, wide stance limb system, and built-in sling and pull-up loop ideal for archers seeking a slightly longer bow with superior stability. The Whitetail INT, an upgrade from the popular Whitetail Maxx, now incorporates the high-performance EKO cam system and is available in both bow-only and Ready-to-Hunt (RTH) package options, paired with Trophy Ridge accessories. Completing the series is the Legend 30, featuring the powerful XR cam system on a newly designed riser, also available in bow-only and RTH packages, offering versatility and top-tier performance for every archer.

In addition to these new models, we are rolling out significant upgrades to some of our mainline bows: the Legit, Species, and Cruzer. The Legit Maxx has been completely revamped, now featuring The Integrate Mounting System®, Picatinny sight mount, taking performance and adjustability to the next level. The Species XT delivers exceptional value and reliability with our renowned single-cam system, continuing its legacy as a top performer. Finally, the Cruzer G4 undergoes a total transformation with a redesigned riser, limbs, and cam system, setting a new standard for entry-level compound bows. All three models still come fully equipped with Trophy Ridge accessories and are available in a variety of color options.

For more information or to find a dealer near you, visit our dealer locator or contact Bear Archery Customer Service at 800.694.9494 or bearcustomercare@beararchery.com.